About us

Our story is all about being happy :).

The Founder of BeUnique.co

People tell me, “you’re the happiest person I have ever seen.”

I’m El Mahdi Chaker, a Business Administration and mechanical engineering Student at the University of Muenster in Germany. I came to Germany at the age of 21 to pursue my studies. In 2016, I was diagnosed with Multiple Sclerosis, which made me reevaluate my life, how I treated everyone I knew, and what lasting mark I could make on this world before I leave it. BeUnique came about because of my 12th rule in life (out of 39): “try to make 3 people smile every day”.  I think if I can make at least 3 people smile every day, I will have definitely left a positive mark.

Starting the Business

The company was founded in March 2018, selling unique printed clothing with happy and motivational quotes worldwide. Our goal was to create products that lift your mood, through inspirational quotes to gaming, mathematics, and dogs and cat themes. It’s not only our designs that make people happy. Our shirts are also made of high-quality, 100% cotton because we’d rather use the best materials at less profit and gain repeat customers for life than make a quick profit with lesser materials.

I had to work after my classes, including on weekends, to invest in BeUnique.co, learning as I went and running on survival mode to do whatever it took to make it work. I used the discipline and courage I learned from my 39 life rules and my MS diagnosis to fuel me. I had to live with the fear of being paralyzed in a few years, so it was crucial to make something without letting anything hold me back.

Thankfully, I didn’t have to pursue my dream alone. I’d like to give special mention to my girlfriend, Aleksandra, who helped me so so much. “Thank you Habibati.” And my brother, Slimane, who helped me psychologically and financially. “Thank you akhi.”

    Building the BeUnique Team

    BeUnique requires the teamwork of brilliant and positive people. I am so grateful for the people we currently have, but of course, as we grow, we will need more people to add to our team.

    If you are interested in joining us in our quest to make people smile every day, please send your resume to us at [email protected].

    Know that your positivity and your drive are much more important than certifications and diplomas. We welcome any inspired individuals to apply to our unique and happy team. We know it is the mind and the unique strengths of the individual that build a powerful team. Be happy with us, and BeUnique

    Here’s a photo of my girlfriend and me,

    Founder of BeUnique.co EL MAHDI CHAKER and Aleksandra Marcinek